hapag lloyd plan for success

Hapag Lloyd’s Three-Part Plan For Container Shipping Success

Thus far, 2015 has been a year of significant growth for Hapag-Lloyd. The company’s rising revenues, fleet numbers, and investor confidence are all signs of improvement. This performance is certainly deserving of some recognition, particularly in an industry that has been repeatedly challenged for nearly a decade. Given the status of some of the company’s competitors in the container shipping industry, Hapag-Lloyd’s performance is more than admirable.

hapag lloyd makes up ground on competition

We have good momentum, our results have improved and we have made up ground versus our competition.- Chief Executive Officer, Hapag-Lloyd

This past year (2014-2015) has seen Hapag-Lloyd implement a strategy that will keep the company competitive for many years to come. The plan involves establishing key partnerships, raising funds for international expansion, the purchasing of larger container ships and investing in containers.

Establish Partnerships.

In April of 2014, Hapag-Lloyd and CSAV approved a merger that resulted in the world’s fourth largest container shipping line. This acquisition helped Hapag-Lloyd reach new markets and achieve higher profits for much of 2015.

Fact: Following the acquisition of Compañía Sud Americana de Vapores (CSAV), Hapag-Lloyd reported its first interim profit in three years, recording €157 million for the first half of 2015.

Investment For Expansion.

After completing the takeover of CSAV, Hapag-Lloyd was able to raise 370 million euros ($430 million) from two of its biggest shareholders. In December 2014, billionaire Klaus-Michael Kuehne provided 111 million euros and CSAV added another 259 million euros.

In September 2015, Hapag-Lloyd began a $400 million IPO process that, with an investment from two of its core stakeholders – CSAV and Kuhne Maritime, increased $100 million, to $500 million.

The IPO is an important milestone for Hapag-Lloyd … good for our customers, our people and our shareholders.- Chief Executive Officer, Hapag-Lloyd

Improve Maritime Fleet.

As mentioned earlier, the intention of the added investment (and IPO) was primarily to allow Hapag-Lloyd to use the proceeds to fund “further investments in ships and containers.” That was their intention, and that is what they have done.

Scheduled for delivery between October 2016 and May 2017, Hapag-Lloyd ordered five 10,500 TEU container ships in April 2015. Outfitted with 2,100 refrigerated plugs each, the new container ships will transport fruit, vegetables, fish and pharmaceutical products in the South American market.

Hapag-Lloyd’s merger with CSAV introduced the container shipping leader to the Latin American marketplace. To capitalize on new-found opportunities in South American trade, Hapag-Lloyd ordered 6,000 reefer containers in August 2015. This container investment is expected to provide the resources necessary to transport certain fruits and vegetable from areas like Brazil, to major shipping ports around the world.

hapag-lloyd reefer fleet is growing

With our enhanced reefer fleet, we are ideally positioned for the Latin American trade, which is an important part of the reefer business.- Chief Executive Officer, Hapag-Lloyd

Smooth Waters Ahead.

It is not only company profits that are upbeat. The CEO maintains a positive outlook on the future of the container shipping industry, as well. According to the chief executive of Hapag-Lloyd, the chronic overcapacity that has consistently contributed to the extreme rate volatility and lower carrier earnings on major container shipping routes, is set to ease. This is more great news for Hapag-Lloyd and shipping industry investors.

considerations before first investment

Important Considerations Before Making Your First Investment

It is easy for new investors to underestimate the difficulty in choosing profitable investments. Often they discount the education and insight that is needed to develop and maintain an investment portfolio that performs well in a majority of economic climates.

Looking back, if I could have given my younger investor-self some valuable advice about making my first investments, it would be this:

  1. Learn From The Experiences of Others.
  2. Seek-out Consistent Performers, Not Top Performers.
  3. Introduce International Markets Early.

The Experiences of Others.

Before building an investment portfolio, investment-seekers new to the market would be wise to seek the advice of much more knowledgeable investors who are eager to share their investing experience. Being able to trust the information you are being given is paramount to your success, particularly when taking your first investing steps.

The only source of knowledge is experience. – Albert Einstein

Believe me, someone who has participating in the volatile markets of the last decade can share a wealth of information with new investors, that will set a positive foundation for investing behavior; and avoid costly “rookie mistakes.”

Consistent Performers.

While most investors will be on the look-out for top performers, focus your energy on opportunities that have been consistent performers. These are alternatives that have been profitable despite the economic turmoil all over the world.

Trust is built with consistency. – Lincoln Chafee

Although the rate of return may not be as high with consistent performers, the track record shows that they are likely to be a lower risk.

International Markets.

Carefully consider investing opportunities in international markets. This approach offers diversification that can profit from global trade and economic growth.

Diversification and globalization are the keys to the future. – Fujio Mitarai

Slowed economic growth in one area can be off-set by increasing growth in other regions. Investors who invest in shipping containers are an example of people profiting from this approach.

Final Thoughts.

New investors should be cautious, but not scared, about making their first investment. I have learned that fear can be alleviated through asking questions and finding answers.

Don’t expect that the best information you receive will be from friends and family. Look to well-established publications (on and offline) to satisfy your thirst for answers. Be relentless in your research.